Let’s be clear, Rush was rejected by his kind, a bunch of “rich white guys”

Sure Reverends Jesse Jackson and Al Sharpton threatened to raise hell if the investors group Rush Limbaugh was part of was allowed to purchase the St. Louis Rams, the NFL Players Association spoke out against his bid and a number of African American players said they wouldn’t play for him, but at the end of the day he was not rejected by them, he was rejected by a bunch of “rich white guys.”

Rush wants you to think he is a victim and it’s a rejection of his conservative politics, but this is not about politics, this is about bigotry and business. The other “rich white guys” rejected Limbaugh’s special brand of racism, homophobia and misogyny and know that it is bad for business. Limbaugh’s mistake was thinking that other “rich white guys” would embrace his bigotry or at the least they would ignore it.

Before blaming liberals, minorities, women, the LGBT community and the media, Limbaugh needs to accept the fact that they (we) did not make the decision to prevent him from owning an NFL franchise. They (we) don’t have that power.

Limbaugh’s first call should be to his partner in the deal, “rich white guy” Dave Checketts, who made the decision to dump him from the group. Checketts had the opportunity to say “Rush, forget the haters I got your back, we are going to forge ahead and win this bid. Don’t you worry, after all we are ‘rich white guys.’”

Instead Checketts effectively said “look man, you aren’t worth the trouble. Besides most of us ‘rich white’ guys don’t think like you.”

Checketts made his decision because he knew that other “rich white guys,” including NFL Commissioner Roger Goodell and Indianapolis Colts owner Jim Irsay, were opposed to Limbaugh being part of the group bidding on the Rams.

I don’t blame Limbaugh for being upset and feeling betrayed. I am sure he is friendly with a lot of NFL owners, many of who share his conservative political ideology. They most likely run into each other at airports as they land or take off in their private jets, they probably share luxury suites at sporting events and they probably dine together at swanky restaurants. Some (NOT ALL) of them might have even sent him a complimentary note or two telling him how funny it is when he calls President Obama a “Halfrican American” or “Barack the Magic Negro.”

While I mentioned some owners share Limbaugh’s views, it would be negligent of me not to acknowledge the good guys like Goodel, Irsay and Dan Rooney of the Pittsburgh Steelers, who have worked hard to make sure that the league leads by example when it comes to diversity and social responsibility.

Limbaugh probably thought the other NFL owners would have his back, after all they have the whole “rich white guy” thing in common. But unlike Limbaugh, they know that if they want to remain rich Limbaugh is someone that they cannot afford to do business with.