FORGET GLENN BECK: the UPS Store has temporarily halted buying ads on Fox News Channel as a whole

While I'm definitely thrilled to see the success of Color of Change's threatened boycott of companies that advertise on FOX NEWS CHANNEL (FNC) during the Glenn Beck Show, I'm more excited by this line from the Associated Press article on the effort:

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"This is a good illustration of that conundrum," said Rich Hallabran, spokesman for UPS Stores, which he said has temporarily halted buying ads on Fox News Channel as a whole.
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Now does this mean that the UPS Store will stop advertising on FNC completely? Who knows. But what it does mean is that the boycott on Beck is making advertisers really evaluate where they advertise and hopefully this is the beginning of a new era in broadcast advertising, a new era in which personalities are not rewarded for spreading lies and hate.

I do feel that the AP and others do the public a disservice when they group MSNBC's Rachel Maddow and Keith Olberman with FNC's Beck and Sean Hannity because the reason for the backlash is not liberal/progressive vs. conservative, its about responsible rhetoric vs. irresponsible rhetoric.

By drawing this comparison we are being led to believe that they all do the same thing, they don't. Folks like Beck, Hannity, Bill O'Reilly and Lou Dobbs are not problems because they represent a conservative point of view, they are problems because they use misinformation and outright lies to divide us. I am no fan of MSNBC's MORNING JOE, but while Joe Scarborough has not entirely avoided misinforming, this show for the most part is responsible when it comes to dealing with some of our most divisive issues of our time.