Well we guess it was just a matter of time before this happen. The question is will anyone really ever call it Willis Tower?
From Crain's Chicago Business:
Sears Tower to be renamed for new tenant
By: Staff March 12, 2009
(Crain’s) — Sears Tower will become Willis Tower.
The insurance broker announced Thursday morning that it will move to the Sears Tower and that the building will be renamed Willis Tower.
London-based Willis Group Holdings said it will consolidate five local offices into more than 140,000 square feet in the 110-story building at 233 S. Wacker Drive. Almost 500 employees will move into the building, Willis said.
Willis said the space is costing the company $14.50 a square foot and that it is not paying extra for the naming rights.
“Having our name associated with Chicago’s most iconic structure underscores our commitment to this great city, and recognizes Chicago’s importance as a major financial hub and international business center,” Joseph J. Plumeri, chairman and CEO of Willis Group Holdings, said in a release. “We are delighted to be making this bold move and firmly establishing our leading presence in one of the nation’s biggest insurance markets, and it will be wonderful for all our associates to work under one roof.”