The Ultimate Energy Drink: Cocaine?
350 Percent Stronger Than Red Bull
By MELISSA SOWRY
Sept. 18, 2006 -- - Most people know what cocaine is, and now Redux Beverages in Las Vegas is offering what it calls a "legal alternative" to the illegal drug in form of an energy drink.
Jamey Kirby, the drink's inventor, says the name for the drink -- Cocaine -- came to him during a brainstorming session at 1 o'clock in the morning.
"It's an energy drink, and it's a fun name," says Kirby. "As soon as people look at the can, they smile."
Kirby says Redux wanted to make a beverage that would send a sensation to the mouth. He describes Cocaine, the new beverage, as a "fruity, atomic fireball" drink.
The 8.4 fluid ounce energy booster has no actual cocaine in it, but it does contain 280 milligrams of caffeine. According to the company's Web site, the only way to get more caffeine per ounce is with an espresso.
Click here for full story.